Explaining Cybersecurity to Your Clients

In a shifting landscape, strong cybersecurity is critical. The only catch? 62% of SMBs don’t know where to start—lacking the skills or knowledge necessary to deal with security issues.

As a managed service provider (MSP), that’s where you can step in: educating clients on cybersecurity while clearly positioning your offerings. In Explaining Cybersecurity to Your Clients, you’ll learn:

  • Essential cybersecurity terms and definitions

  • Tips for delivering effective security services

  • Strategies for tactfully fielding MSP sales objections

  • And more

Download the eBook to gain clarity—and inspire client loyalty.

Talk cybersecurity with confidence